Corporate Mission

"Providing pleasure and peace of mind to the people of the world by creating technology in harmony with society and the environment."

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Creating Vision

1

Building Trust

Our mission is to build a strong relationship of trust with the customers who use our products, as well as with our business partners, shareholders, and local communities.

Our Goal: For the word "Mitsuba" to be synonymous with "technology in harmony with society and the environment" and "pleasure and peace of mind" as we expand the Mitsuba brand in Japan and internationally.
2

Proposing New Value

The only way to win customers is to delight them with unique and superior solutions, while meeting the demands of quality, cost, and delivery (QCD).

Our Goal: To be a solutions-oriented company, offering solutions that exceed customers' expectations not only in product value, but in the value of all our work.

Challenging Spirit

3

Awareness of Our Roles in the Company

When many people maintain an awareness of their primary roles as members of the company, continually asking what they can do for the company, it creates an autonomous and motivated workplace. If everyone follows the rules of their workplace and fulfills their duties and responsibilities, then our company will meet the expectations of society and win its trust.

4

Self Motivated Growth

We harness our associates' capabilities, and are in turn sustained by them. The foundation of our company is the motivation of every associate to set ambitious goals and grow autonomously, without giving in to complacency. We strive to create clear personal goals, and grow through both work and study in an environment of friendly rivalry.

5

Utilizing Teamwork

Manufacturing is what our company is founded on. We cannot be successful through individual play alone. In order to maximize our company's success, strong individuals must fulfill all their roles and responsibilities, and work with the team to harness the power of the organization.

Skill and Speed

6

Improving Skills and Techniques

In order to improve the quality of our products and services, it is vital for each associate to continually improve skills and techniques, and pass on them to others. We must continually improve all work-related skills, including those not directly related to production, to compete on the global scale.

7

On-site Fact Finding

As the foundation of a manufacturing company, we eliminate empty theorizing at all workplaces, verifying the true nature of the actual workplace or object. We value the hands-on "on-site fact finding" approach, reacting swiftly to changes in the situation or environment.

8

Continual Improvement

As changes to the environment grow increasingly drastic, we must continue to achieve quality, cost, and delivery (QCD) demands to out-compete rivals globally. We share what is best through standardization, and continue to move ahead by continually improving problems of waste, inconsistency, and irrationality through hands-on management.